Conor Grennan
“I partnered with a designer, Robert Haslam, who's to me, the best designer out there. He knows generative AI better than almost anybody I know. We partnered on putting this whole thing together. It looks phenomenal”
Conor Grennan’s AI Mindset, a comprehensive initiative to bring AI understanding and application to the forefront of professional development, needed a robust foundation.
Robert Haslam, the founder of SoCogEx, was brought on board to spearhead the creation and launch of this groundbreaking platform.
What we did
Develop a strategic, visually appealing, and user-friendly platform that encapsulates the essence of AI Mindset, making it accessible to a broad audience ranging from industry professionals to curious learners.
Phase 1: Building the Foundation
Strategy and Concept Development:
Robert Haslam laid the groundwork with an in-depth strategy, aligning the platform's goals with market needs.
Market and Platform Research:
Comprehensive research ensured that AI Mindset was tailored to user requirements and industry standards.
Branding:
The creation of a unique logo and brand image solidified AI Mindset’s identity in the market.
Web Development:
A fully functional website was crafted, complete with a user-friendly interface and engaging style.
Content Creation:
Engaging content was developed and tested in sprints to ensure relevance and impact.
Phase 2: Refinement and Launch
Web Adjustments:
Post-development, the website underwent fine-tuning to enhance user experience.
Visual Content:
Images were optimized, and a brand-specific image bank was created to maintain visual consistency.
Newsletter:
A regular newsletter was developed, providing subscribers with valuable insights and updates.
Quick Start Guide:
A new guide was created to help users navigate the platform with ease.
SEO and Branding:
SEO tagging and a brand guide were developed to improve visibility and brand recognition.
Promotional Material:
Promotional content for the site and newsletter was crafted to attract and retain users.
Hosting and Administration:
Web hosting was implemented, and administrative functions were set up for smooth operation.
